Published inAltcraft PlatformOff-the-Shelf Solutions or Custom Development: How to Choose Marketing SoftwareTools like CDPs and CRMs automate processes, collect data, and improve strategies, while custom solutions are costly and slower.5d ago5d ago
Published inAltcraft PlatformCustomer Value Management (CVM): How Technology is Transforming LoyaltyCVM boosts customer value via data-driven personalization, modern tech like AI, tools like CRM/CDP to optimize budgets and enhance loyalty.6d ago6d ago
Published inAltcraft PlatformHow We Embedded a Game in an Email and Increased CTR by 27%Our AMP email game boosted engagement, increasing clicks and time spent. We ensured compatibility and plan to expand interactive formats.Feb 18Feb 18
Published inAltcraft PlatformAPI, WebSocket, or WebHook: what’s the difference and which one to chooseAPI, WebSocket, and WebHook are methods for data exchange between services, chosen based on speed, reliability, and business needs.Feb 10Feb 10
Published inAltcraft PlatformAltcraft Updates: Control Groups, Mass Operations, NPS SurveysAltcraft CDP updates enhance user experience, streamline tasks, boost personalization, and simplify feedback and content creation.Feb 3Feb 3
Published inAltcraft PlatformMastering Email Attention Grabbers: Tips to Boost Your Open and Click RatesIn this article, we’ll explore proven techniques to create email attention grabbers that not only catch the eye but also drive engagement.Jan 272Jan 272
Published inAltcraft PlatformTrends for 2025: What Does the Future Hold for Digital MarketingIn 2025, digital marketing will rely on AI, ML, and omnichannel approaches to deliver personalized, data-driven customer experiences.Jan 21Jan 21
Published inAltcraft PlatformAltcraft: the Results of 2024Altcraft goes on enhancing product in 2025, focusing on security, performance, flexibility and aiming to strengthen customer relationships.Jan 20Jan 20
Published inAltcraft PlatformGreen Snake: How a Symbol of Flexibility and Adaptability Can Help Businesses in 2025The green snake of 2025 favors flexible, wise planning. Marketers must embrace AI, personalization, CDPs, and data transparency to thrive.Dec 28, 2024Dec 28, 2024
Published inAltcraft PlatformJingle All the Way to Sales: What is Seasonal Marketing and How to Use ItIn this article, we’ll explore how to craft seasonal marketing campaigns that captivate your audience and drive results.Dec 28, 2024Dec 28, 2024
